When a large glass of Don Draper begins to shine and shine like eyes, almost certainly the ad sexy man Sterling Cooper Draper Pryce came with a delicious cocktail insurance campaign to attract and intoxicate your prospect.
The days of " take your client out for liquid meals " and shows them a "good time " at the local go-go palace were pushed aside to make way for conclaves of coffee at Starbucks , quotes salad sandwich tuna stores organic health and competitions are more frequent lunchtime - time ever popular Skype. What happened to good old fashioned face to face, down and dirty, this is what I look like when I had a little too much, we will sign the contract and the type of business the work ethic ?
Social networks and social media are , for the moment , our modern era " sign the contract " work ethic. This is how advertising and marketing moves . Although there is nothing unethical or even hurt the interaction of social outlets like Facebook , Twitter and LinkedIn , I wonder , do you really consider the type of business relationships with some of his friends networks like Don Draper and Roger Sterling involved themselves?
For example , say you are on one of their networks surface lunches. While enjoying your organic iced tea steeped Granada made with water bags and tea purified from somewhere in Belize or something, a very friendly outgoing woman , unpretentious, apparently sitting in front of you . She smiled , reaching out for the usual hello and a few seconds later infused martini Granada dip the network meeting this week on the latest pest control company in the area ordered. Would you squirm ? Excuses do you want? What is your impression? And if this woman - martini drinkers around you was actually very successful owner of an advertising agency ?
The best recipe for a successful advertising campaign is to get to know your partners. I will share with you some useful tips on what to look for when hiring your advertising agency or even the ad man / gal to convey your message. There are so many so-called self-proclaimed marketing gurus out there, you have to wonder if there was a blue light special at the training center on "How to become a marketing guru in 203 Easy Steps ." I personally know several auto proclaimed marketing expert are about as exciting as seventh grade math teacher cry on the importance of algebraic relations during puberty, and others who make George W. Bush look like a rapper.
So with all the modern amenities that offer social media, the large amount of advertising specialists self-proclaimed make its way into the free network lunches with nothing but tips ripped another self-proclaimed expert , I suggest you to keep things simple and go with your intuition when choosing your media. I offer my own experience even self-proclaimed or otherwise.
1) Food & Drink - How ?
I know, I know , I sound like I'm pushing alcoholism in the 21st century. In fact, there is something to say about entertaining your prospect , much like that of Don and Roger bourbon 1960 at the age of rocks . What better way to meet someone to sit and sing some during happy hour ? This is an honest approach and maintains the potentially tense nerves event a little on the light side . Plan a night in a facility that provides a fun atmosphere to relieve pressure . It allows each participant in the meeting happy hour to loosen the links to start the stillettos and just be themselves. Having someone who really likes to go out with social can only strengthen your business relationship even more because such advertising or girl who just bought shots for you to Chile now know what "real" and you can sell 'your . " and your business course, if you are in a 12 step program , maybe you can consider your Happy Hour at Sonic where function 2 - 1 for Slushies anyway, get to know your potential advertising agency a more personal level .
2 ) Consider a good thing in advertising narcissism
It would be advantagous to recognize your own personality traits and be comfortable with what is outside of you . What I am saying is that finding your ideal partner in the ad world , someone who , for all purposes " leads " or worse, " you're done. "I know, it's really cliché and perhaps a little odd when you consider the marketing , media, and other social networks. But if you think about it, would not you want your ads and their message an extension of you ? you do not want what is being transmitted on the Internet via Facebook and Twitter to say exactly what you think , what do you think ? of course , you can take the time to do it yourself and spread their passionate message in the media world , but you and I know that only led to criticism and potential stoning same consumers they are trying to achieve. they scoff and mutter under their breath , " Here Mr. Horn Tooter . " I can not even run when they see you coming Is this the kind of reputation that precedes you want in the business world , sometimes cruel and merciless My suggestion is simple . ? Rent your evil twin to promote your business while . sit back and reap the rewards of owning a super great company the conclusion is that makes life absolutely Here's how . :
1) His reputation remains intact. Nobody thinks you're a horn blowing braggart and you can be sure that the event stone to death has been canceled.
2) People who are once a week on the network lunches think they are super cool and want to be with you. It has a lot of invitations to office parties and their cabin in the Colorado ski friends.
3) Life is better . You have done art and Martini Happy Hour signing the contract !
